When you open your browser and type in a web address like www.thegadgetman.org.uk, how does your computer know where to go? That’s where DNS – the Domain Name System – comes into play. It’s one of the hidden heroes of the internet, and understanding it can help you browse smarter and more securely.
What is DNS?
In simple terms, DNS translates human-friendly domain names into machine-friendly IP addresses. Think of it as the internet’s phone book. Instead of remembering a string of numbers like 172.217.169.206, you just remember a name – like google.com – and DNS handles the rest.
Every website, email server, and online service has an IP address. DNS ensures you don’t have to memorise any of them.
How Does DNS Work?
Here’s what happens behind the scenes when you visit a website:
Your browser checks its cache to see if it already knows the IP address.
If not, it asks your operating system, which checks its own cache.
If still no luck, it asks the DNS server provided by your internet service provider (ISP).
If the ISP’s server doesn’t know, it asks a chain of other DNS servers – starting from the root, to TLD (.com, .uk), and finally to the domain’s authoritative server.
Once the IP address is found, it’s returned to your browser, and the connection is made.
All this typically takes milliseconds – faster than blinking.
Why Should You Care About DNS?
Most people never think about DNS, but it plays a vital role in your online experience. Here’s why it matters:
Speed: A faster DNS can mean faster browsing, especially when accessing new websites.
Privacy: Many DNS providers log your queries. That means they know every website you visit.
Security: Some DNS services help block malicious websites or phishing attempts.
Surfshark’s DNS: Private and Free
Surfshark, known for its VPN services, offers afree public DNS designed with privacy in mind. Unlike many default ISP DNS services, Surfshark’s DNS doesn’t log or track your online activity.
Key Benefits of Surfshark DNS:
No logs or tracking – Your DNS requests aren’t saved, sold, or snooped on.
Improved privacy and anonymity – Especially useful when combined with a VPN.
Free to use – No hidden costs or annoying ads.
Reliable infrastructure – Globally distributed servers for stable, fast resolution.
How to Change Your DNS
Switching to a privacy-focused DNS like Surfshark’s is easy:
On Windows or macOS, you can change DNS settings via your network preferences.
Routers often allow DNS changes at the network level, covering all your connected devices.
Surfshark also offers setup guides for specific devices and platforms.
Final Thoughts
DNS is like the backstage crew of the internet – you rarely see it, but it keeps the show running. Understanding how DNS works gives you more control over your online experience. And by switching to a privacy-first service like Surfshark DNS, you can enhance your digital safety without spending a penny.
If you’re serious about your gadgets, online privacy, and speed, don’t overlook your DNS.
Once upon a time, a phone was just a phone. The exact when of that once-upon-a-time depends on how far back you travel between now and Alexander Graham Bell. For some, it’s when phones were chunks of Bakelite with rotary dials, while for others the cut-off point is when phones started to offer more than calls, text, and playing “snake”. Today, that’s what we’d call a basic phone. And it’s making a comeback.
Rethinking How Smart We Want Our Phones To Be
Dumbing down
Pretty much every mobile phone available today falls into one of three categories: basic, feature and smart.
A basic phone is designed primarily for calling and texting, with very limited or no internet access and minimal extra functions. It usually has a small screen, physical keypad, and lacks apps or an advanced interface.
A feature phone falls between a basic and a smartphone; it often includes some multimedia functions like a basic camera, FM radio, Bluetooth, and sometimes limited internet access. While it may support some apps, it runs on a lightweight operating system and isn’t built for the kind of multitasking or app ecosystems that smartphones offer.
A smartphone can be your office, your library, your entertainment centre and your link to family and friends. It runs on advanced operating systems like Android or iOS and supports full internet access, multitasking, high-resolution touchscreens, downloadable apps from app stores, GPS, and a wide range of sensors and connectivity options. It essentially functions like a handheld computer and is central to modern digital life.
And a pushback against that modern digital life is partly behind a boost in basic sales.
While “dumb” phones represent a small slice of the overall handset market (around 2%), it is a trend mobile phone manufacturers have taken notice of and are responding to; minimalist or feature-free versions of many phones are being developed and promoted to younger generations, especially Gen Z adults (those born between 1997 and 2012).
Interestingly, older members of Gen Z were on the cusp of the transition from basic phones to smartphones, giving them a unique perspective on both types of devices.
And nostalgia does play a role.
The re-release of classic models like the Nokia 3210 in 2024 has tapped into a sense of longing for the past. These updated versions maintain iconic designs while incorporating modern features such as 4G connectivity and USB-C charging, appealing to both those who remember the originals and younger users drawn to retro aesthetics.
Health and safety
Many seek to reduce their screen time and disconnect from the constant smartphone barrage of notifications and social media updates. There is a growing body of research linking increased levels of anxiety, stress and depression to excessive smartphone use; many feel a “hypervigilance” is forced on them because of constant connectivity.
Social media apps have been associated with increased anxiety and depression – social comparison, fear of missing out (FOMO), and cyberbullying all play their part in pushing people away from a digital lifestyle. And parents are increasingly opting for basic phones for their children to limit exposure to social media and online content.
In addition to mental health concerns, mobile phone users are becoming increasing alarmed by potential security risks associated with smartphones. A 2022 Deloitte survey revealed that nearly 60% of respondents worry about their devices being vulnerable to security breaches and organisations tracking them through their devices. This distrust is further fuelled by the lack of transparency regarding data collection practices and the increasing complexity of mobile operating systems.
Impact on Mobile Entertainment Services
The return to basic phones inevitably limits access to mobile entertainment services a trade-off that sits at the heart of this trend.
Without app stores or constant connectivity, users are stepping away from on-demand video, social media feeds, and mobile gaming. For many, this is a deliberate move a way to disconnect from digital noise and regain focus.
But beyond the digital detox narrative, this shift could also reignite interest in the early formats of mobile entertainment. Just as the return to physical media (like vinyl records or Polaroid cameras) has found a nostalgic and passionate following, the revival of feature phones could mark the rise of a “vintage mobile entertainment” movement.
In this light, basic phone users may come to represent a new niche of digital consumers almost like the purists of mobile culture. People who value minimalism, intentional usage, and a stripped-back experience. This creates an interesting opportunity for content creators and service providers to revisit simpler formats: downloadable tones, static graphics, or even text-based games entertainment designed for accessibility, light data usage, and offline consumption.
Could this be the next micro-market in mobile a new segment of business shaped by nostalgia, simplicity, and purposeful tech use?
Impact on advertisers
The resurgence of basic phones could significantly reshape how advertisers operate, particularly by shifting the expectations and mechanics of engagement. The main challenge is the loss of data-rich environments that smartphones provide. With fewer users engaging via apps or the web, there’s reduced access to behavioural tracking, precise geolocation, and interactive ad formats like video or programmatic banners. This could erode the effectiveness of digital advertising campaigns. However, it also revives older formats such as SMS marketing. Brands might turn to simpler, more direct communication, which can feel more personal or urgent, especially in markets where basic phone usage is growing rapidly. These campaigns could see higher engagement due to their lower saturation and novelty in a world now dominated by digital noise.
Advertisers will need to rethink not only their platforms but their assumptions about user attention, availability, and intent. Those who adapt to offer meaningful engagement in low-tech contexts—rather than trying to recreate the smartphone experience—stand the best chance of staying relevant.
Summary
The resurgence of basic phones represents a significant trend in the mobile phone market, driven by a complex interplay of factors. This movement highlights a growing awareness of the need for a more balanced and intentional relationship with technology. As consumers seek greater control over their digital lives, basic phones offer a viable alternative, promoting mental well-being, privacy, and a more focused lifestyle.
ABOUT THE AUTHOR
Nicholas Rossman is a Programme Director at The Mobile Ecosystem Forum (MEF), a global trade body established in 2000 and headquartered in the UK with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum, which celebrates its 25th anniversary in 2025, provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.
In the latest episode of The Gadget Man, I joined Lorna Bailey on BBC Radio CWR to explore a topic that’s close to all our smartphones — apps. From checking our health and managing our money, to securing our homes and snapping hundreds of photos we never quite get around to backing up, apps have become the digital wallpaper of our lives.
But here’s the big question: Have we become too reliant on them? And are there risks lurking in our seemingly innocent app folders?
During this episode, we chat candidly about the app overload many of us experience. Whether it’s a dozen different parking apps or a folder full of CCTV apps just for one house (guilty as charged), we’ve all felt the weight of digital clutter and the anxiety of deleting an app in case we “might need it someday.”
We also talk about the very real risks of having so much of our data connected to apps and the internet — and how tech companies benefit from our every tap and swipe. While some of this data helps deliver useful services, like live traffic info, it also opens doors to targeted ads, invasions of privacy, and even scams.
Tips for Staying Safe in an App-Heavy World:
Only download apps from reputable sources like Apple App Store, Google Play, or Amazon’s App Store.
Avoid sideloading apps from unknown third-party websites — that’s where trouble can start.
Keep apps up to date — security patches are often part of these updates.
Use antivirus apps to scan for threats, especially on Android devices.
Be mindful in public when making payments with your phone — contactless tech can be abused.
Back up your photos and data regularly to avoid heartbreak if your device is lost or damaged.
There’s also a moment of digital self-reflection: Are we hoarding apps the same way we hoard random kitchen gadgets — “just in case”? You’re not alone. I’ve got folders of unused apps, too.
And while we’re talking about clutter, let’s not forget the thousands of photos we store and forget — until it’s too late. If there’s one takeaway from this episode, it’s this: Back. Up. Your. Photos. Whether it’s to iCloud, Google Photos, or any other cloud service, it could save your most precious memories.
Listen to the full episode to hear all the laughs, insights, and a few home truths about our app obsessions — and maybe get inspired to finally sort out your own digital drawers!
Want to chat more about this topic? Drop a comment below or ping me on social media @gadgetmanblog — I’d love to hear about your app habits, fears, and favourites!
Smart homes are all the rage. Thermostats, cameras, voice assistants—they promise ease and security. But there’s a catch: privacy and security risks. Let’s break it down.
Convenience at a Price
Imagine controlling your lights or thermostat with a tap on your phone or a voice command. Sounds great, right? Devices like Amazon Alexa and Google Home make life smoother and more efficient. But these gadgets need data to function, and that data includes your daily routines and private conversations.
The Hidden Cost of Data
All this convenience comes at a cost. Your smart devices collect heaps of data, often stored in the cloud. This means you’re losing control over who sees your info. Companies might share it with third parties, sell it to advertisers, or even hand it over to the government. Not so smart, huh?
Security Vulnerabilities
And let’s talk about hacking. Many smart home devices aren’t as secure as you’d think. Weak passwords, outdated software, and insecure APIs are open doors for hackers. Think your home security system is impenetrable? High-profile breaches in devices like Ring and Nest suggest otherwise.
Legal Landscape
Lawmakers are catching on. The American Data Privacy and Protection Act (ADPPA) aims to give you rights to your data. You can access, correct, and delete it. Companies must limit data collection to what’s “reasonably necessary.” Sounds good, but enforcing these rules is another ballgame.
How to Protect Yourself
So, what can you do? Be smart about your smart home.
Strong Passwords: Use unique, strong passwords for each device.
Update Regularly: Keep your device firmware up to date.
Know Your Rights: Familiarize yourself with privacy laws like the ADPPA.
Real-World Incidents
Data misuse in smart homes is real. From unauthorized data collection to hacking, your private moments could end up exposed. High-profile cases have shown how easily these devices can be compromised, underscoring the need for robust security measures.
Industry Responsibility
Manufacturers also have a role to play. They need to implement strong security protocols and be transparent about data usage. Compliance with standards like the Matter interoperability and security standard can help build trust and protect user data.
Consumer Awareness
Consumers must stay informed. Understand what data your devices collect and take steps to safeguard it. Use strong passwords, update regularly, and know your rights.
Josh Gordon, a technology infrastructure expert at Geonode, emphasizes the importance of robust privacy measures: “The key to balancing convenience and security lies in understanding the data flows and ensuring that access is secure and controlled.” Gordon’s insights align with the industry’s growing emphasis on data privacy and secure access solutions, reinforcing the critical need for consumers to stay vigilant.
By staying vigilant and informed, you can enjoy the perks of a smart home without sacrificing your privacy.
OpenAI’s Sora is a new AI tool designed to expand the possibilities of artificial intelligence applications. As a product of OpenAI’s ongoing research and development, Sora aims to make advanced AI technologies more accessible to a broad range of users, including those in education, healthcare, and entertainment sectors.
Sora distinguishes itself with a focus on adaptability, learning from complex data to offer predictions and insights with high accuracy. It incorporates advanced machine learning algorithms, highlighting its capacity for continuous evolution and improvement.
Key to Sora’s development is an ethical framework that prioritizes privacy, security, and fairness, addressing some of the most pressing concerns in AI deployment today.
Overall, Sora represents OpenAI’s commitment to advancing AI in a responsible and user-friendly manner, offering a tool that combines innovative technology with a strong ethical foundation.
On Friday I spoke to Jenny Kendall-Tobias on BBC Radio Guernsey about children carrying mobile phones in classrooms.
This followed an interview in the Daily Telegraph two weeks ago with Matt Hancock MP, Minister of State for Digital and Culture. He gave his views on the use of mobile phones in class by children and what he believed headteachers should be doing to tackle the issue.
Matt Hancock MP – Credit: Department for Digital, Culture, Media and Sport
“Technology makes being a parent much harder. And schools have a big role too. I enthusiastically support using technology for teaching. But we also need to teach children how to stay safe with technology. Why do young children need phones in schools?”
“There are a number of schools across the country that simply don’t allow them. I believe that very young children don’t need to have access to social media. While it is up to individual schools to decide rather than government, I admire headteachers who do not allow mobiles to be used during the school day. I encourage more schools to follow their lead. The evidence is that banning phones in schools works.”
“Studies have shown mobile phones can have a real impact on working memory and fluid intelligence, even if the phone is on a table or in a bag.”
Following this article, I was asked to appear on Jenny’s show to discuss my thoughts on children carrying mobile phones in classrooms.
Mobile phone use in school – Credit: IntelFreePress / Flickr
You might be surprised to hear that I don’t think mobile devices have a place on the classroom. They are an enormous distraction and I think they pose a very real safeguarding issue within the school where they could be used inappropriately and there is also a very clear issue of peer pressure, with device cost stretching to £1000. There is also a problem with children carrying extremely valuable devices to and from school, which again exhibits a danger of theft.
If you feel differently, please let me know if the comments and of course you can listen in to the interview by click on the link above.
Following on from the ongoing Facebook / Cambridge Analytica scandal, I was invited to be a guest on James Hazell’s show on BBC Radio Suffolk. We talked in depth about how social networks and apps are using our data.
Please listen in by clicking the ‘play’ button above. Don’t forget to Like, Subscribe, Comment and Share.
There’s been quite a lot of coverage in the UK media overnight regarding the supposed ability for Samsung Smart TV’s to listen in to our private conversations. It all makes great headlines I guess, but after being prompted to comment on BBC Radio Suffolk about the story, we decided to look into the matter a bit more closely.
The story was originally brought to the media’s attention after publication on the online news site The Daily Beast (view) which highlights a particular portion of the Smart TV Privacy Policy (view). The specific section states (important bit in bold):
Voice Recognition
You can control your SmartTV, and use many of its features, with voice commands.
If you enable Voice Recognition, you can interact with your Smart TV using your voice. To provide you the Voice Recognition feature, some voice commands may be transmitted (along with information about your device, including device identifiers) to a third-party service that converts speech to text or to the extent necessary to provide the Voice Recognition features to you. In addition, Samsung may collect and your device may capture voice commands and associated texts so that we can provide you with Voice Recognition features and evaluate and improve the features. Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.
If you do not enable Voice Recognition, you will not be able to use interactive voice recognition features, although you may be able to control your TV using certain predefined voice commands. While Samsung will not collect your spoken word, Samsung may still collect associated texts and other usage data so that we can evaluate the performance of the feature and improve it.
You may disable Voice Recognition data collection at any time by visiting the “settings” menu. However, this may prevent you from using all of the Voice Recognition features.
Again, we looked into the technology behind the TV and found the that these specific Smart TV’s work in two modes of operations
1) The viewer can operate basic features of the TV by saying ‘Hi TV’ out loud. The TV wakes up and can be told to “Change Channel”, “Volume Up” etc. These commands are very basic and no online communication takes place at all.
2) This mode of operation can only be triggered by depressing the ‘Mic’ button on the remote control. whilst depressed, the view can ask natural language questions such as ‘What shall I watch tonight?’. It is at this point that your words are being recorded, when you finish talking those words are transmitted securely to third party natural language translation company Nuance (You might have heard of Nuance as they make the very popular dictation software Dragon Naturally Speaking). Upon arrival at Nuance’s servers, the spoken phrase in converted to text, the recording discarded and the text returned back to the TV for processing. Using a 3rd party means that the accuracy of the translation is much higher and less errors are likely to come about due to difference accents or dialects being used.
So, put simply. Unless someone with very advanced decryption abilities is permanently listening in to your internet connection on the vain hope that you might (whilst asking your TV to find you something to watch) divulge some deeply private secret, the chances of any kind of security breach is very low indeed.
I contacted Samsung for comment and a spokesperson issued the following statement:-
Samsung takes consumer privacy very seriously and our products are designed with privacy in mind. We employ industry-standard security safeguards and practices, including data encryption, to secure consumers’ personal information and prevent unauthorized collection or use.
Voice recognition, which allows the user to control the TV using voice commands, is a Samsung Smart TV feature, which can be activated or deactivated by the user. Should consumers enable the voice recognition capability, the voice data consists of TV commands, or search sentences, only. Users can easily recognize if the voice recognition feature is activated because a microphone icon appears on the screen.
If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search to execute the command. At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV.
Samsung encourages consumers to contact the company directly with any product concerns or questions.
So, should we be concerned? Well, yes we should always be concerned about our privacy and where possible take every step we see fit to ensure it is maintained. We are at constant threat of having our privacy interfered with under the veil of protection by companies and possibly governments, so we should shown caution.
However, an obvious legal statement to protect a manufacturer from litigation is perfectly acceptable in our over litigious world and I think in this case, it has been taken out of context.
I would be very interested in what you think, so please feel free to comment as you see fit.
Following on from the ongoing Facebook / Cambridge Analytica scandal, I was invited to be a guest on James Hazell’s show on BBC Radio Suffolk. We talked in depth about how social networks and apps are using our data.