Tag Archives: community engagement

Gadget Man – Episode 175 – The Copper Switch Off: A Necessary Evil or a Step too Far?

This morning, I had an enlightening discussion with Tammy Gooding on BBC Radio Hereford and Worcester regarding the ongoing broadband infrastructure enhancements, particularly in light of the Copper Switch-off as announced by Openreach. This move is all about transitioning from the traditional copper wire systems to a more robust and faster digital infrastructure, aiming to future-proof our towns and villages.

However, not everyone seems to be on board with this tech transition, as exemplified by the recent uproar in the picturesque Worcestershire village of Broadway. The crux of the matter unfurled as broadband poles started sprouting up, much to the dismay of the local populace. It seems Full Fibre, the provider spearheading this initiative, hit a nerve when their wooden poles, standing tall at up to 11 meters, started altering the village skyline.

The discontent among the residents morphed into a full-blown protest, with nearly 80 individuals rallying to halt the erection of these broadband poles in Avrill Close. The agitation escalated when a 75-year-old villager, David Owen, took a stance quite literally by spending more than four hours in one of the lorries brought in by the contractors.

This brings us to the question – is the infrastructural overhaul a necessary leap towards a digital future or an imposition disregarding the public sentiment? I tend to lean towards the necessity of upgrading our digital infrastructure, especially when the world is rapidly shifting towards a more connected existence. The Copper Switch off, as discussed on Openreach’s blog post, is a significant stride towards ensuring that the UK’s telecommunications infrastructure is not left in the digital dust.

The saga in Broadway sheds light on the teething issues that such infrastructural transitions entail. On one side, we have Full Fibre asserting their commitment to addressing concerns and emphasizing the critical nature of their work in upgrading the UK’s digital skeleton. On the flip side, the residents feel slighted, their concerns seemingly brushed under the rug, as they see these poles as nothing more than “ugly eyesores” marring their beautiful village.

Lisa Kelly, a villager, encapsulated the general sentiment by stating that they already have satisfactory broadband speeds and do not see the need for these poles. The word “disenfranchised” was used, painting a picture of a community feeling left out of a decision that directly impacts them.

The episode also invited the presence of West Mercia Police officers to ensure the situation remained under control, illustrating the extent of discord between the advancement of digital infrastructure and public approval.

These infrastructural enhancements are a double-edged sword. They promise a digital leap but at the cost of unsettling the communal harmony, at least temporarily. The Broadway scenario is a microcosm of the broader dialogue between technological advancement and community consent.

The future is exciting, but the path there should be paved with understanding and cooperation.

Truth in Ratings: How to Protect Your Business and Yourself from Fake Reviews

Fake reviews can significantly impact both businesses and consumers, distorting the perception of products, services, and brands. They can artificially inflate or deflate ratings and can mislead potential buyers. Here are some strategies that both businesses and consumers can use to protect themselves:

Truth in Ratings: How to Protect Your Business and Yourself from Fake Reviews
Truth in Ratings: How to Protect Your Business and Yourself from Fake Reviews

For Businesses:

1. Monitor Reviews Actively: Regularly monitor and analyse reviews for patterns that may indicate fraudulent activity, such as a sudden influx of positive or negative reviews.

2. Utilise Review Verification Services: There are third-party services designed to verify the authenticity of reviews. They can help in filtering out suspicious or inauthentic feedback.

3. Encourage Genuine Reviews: Encourage satisfied customers to leave a review by providing easy-to-follow instructions or even offering incentives. Make sure to follow ethical guidelines in doing so.

4. Implement a Review Policy: Have a clear and transparent review policy that defines what is allowed and not allowed. Make it accessible to customers.

5. Report Fake Reviews: Major review sites often have mechanisms for reporting suspicious reviews. Be sure to make use of these systems when you notice suspicious activity.

6. Engage with Reviews: By actively responding to reviews, both positive and negative, you can often build trust with customers. If you suspect a review is fake, respond professionally, indicating your concern and how you plan to investigate.

7. Educate Your Customers: Let your customers know the importance of genuine reviews and how they can make sure their reviews are counted.

Truth in Ratings: How to Protect Your Business and Yourself from Fake Reviews
Truth in Ratings: How to Protect Your Business and Yourself from Fake Reviews

For Consumers:

1. Check Multiple Sources: Don’t rely on reviews from just one website. Look at different platforms to get a more comprehensive view.

2. Look for Verified Purchasers: Some platforms label reviews from verified purchasers. These are typically more trustworthy.

3. Analyze Review Patterns: If you see a large number of reviews with the same wording or all posted around the same time, they might be fake.

4. Be Skeptical of Extremes: Extremely positive or negative reviews might be fake, especially if they lack specific details about the product or service.

5. Use Review Analysis Tools: Some online tools can analyse reviews and provide a summary or even flag potentially fake reviews.

6. Read Both Positive and Negative Reviews: By reading a mix of positive and negative reviews, you can often get a more balanced view of a product or service.

7. Trust Your Instinct: If something doesn’t feel right, or if a review seems too good to be true, it probably is.

8. Consider Professional Reviews: If possible, look for professional, in-depth reviews from reputable sources.

9. Engage with the Community: Ask questions on forums or social media to get real opinions from real users.

By being proactive and aware, both businesses and consumers can significantly reduce the impact of fake reviews. It requires a combination of vigilance, utilizing available tools and services, and fostering a culture of authenticity and transparency.