Category Archives: Technology

What Mistakes Could You Be Making With Your Online Business?

There are a lot of mistakes an online business owner can make. Sure, the online world is a very accessible place, but when it comes to navigating these waters safely, there’s a lot you need to account for in the early days. And if you don’t, there’s a good chance you could be working with a foundation that’s not as secure as you’d like it to be! 

After all, you’ve got cyber security to always keep an eye on, and the social media landscape to attune to, and doing so gets more complicated as you go on. So you need to know you’re working with a reliable, well-built website. But don’t worry, there’s lots you can do right now to refocus your energy for the better, especially in the areas below. 

What Mistakes Could You Be Making With Your Online Business?
What Mistakes Could You Be Making With Your Online Business?

Not Having a Quality Customer Service

Customer service is always a necessity. You need to have a reliable and dedicated ‘desk’ to answer any and all queries and complaints you receive, otherwise, your business will be swamped with unhappy customers and no way to placate them. At the least, you need to be able to filter out the emails and/or direct messages you get to the right place, to make them easier to sort through and answer. 

So think about how you’ve been dealing with customers until now. How long is your average response time? Do you have a chat bot to rely on? Do you even make it easy for customers to get in contact with you, by displaying your details clearly on the website? If not, it’s time to rearrange your homepage a little! 

Not Focusing on Cyber Security

Cyber security should always be a top priority for you. Keeping customer data safe is a business’ number one job, after turning a profit, and you should never compromise the details of those who have shopped with you. Not only does it prove you’re not a trustworthy company, but it could cost you a lot of money in the long run. 

Which means it’s time to look into your online business security; start making backups at least once a week, make sure any software you use is updated to the latest patch, and change any passwords you’ve been using. This should be done about every 30 days anyway, and try not to use a similar arrangement of characters each time either. 

Not Enough Social Media Coverage

Finally, do you put much thought into your social media coverage? How often do you post? Because without a proper use of social media platforms like Facebook and Twitter, it’s going to be hard to get your name out there. People will find it harder to relate to your brand, and your chance of recognition will go out the window. So think about putting a content schedule in place, and use social media much more constructively in the future. 

It’s easy to make a mistake when working online, but it’s not that hard to rectify them either.

Are tourists still travelling to London?

Throughout the world, tourism is one of the many sectors that has been hit hard by the pandemic. Every nation will have been severely affected by the travel restrictions that have had to be imposed. London is no different: with internationally-renowned attractions such as Buckingham Palace, St Paul’s Cathedral and Big Ben, it’s one of the most popular cities in the world for people to come and spend their tourist dollar (or pound), and key to the success of the UK economy. But just how badly has it been hit by Covid, and are there signs of recovery?

Before the pandemic

In 2019 – the year before the pandemic hit Britain – a staggering 21 million people visited the UK’s capital. There were 1,800 businesses involved with the tourism sector (covering everything from arts and entertainment to accommodation, food outlets and retail), and these employed almost 20,000 people.

To say the nation’s tourism was thriving pre-pandemic is an understatement. Visits nationwide exceeded 40 million that year, up by nearly a third compared to 10 years previously, and by almost 70 percent compared to 2002.

During 2020

As expected, there was a huge drop in visitor numbers in 2020, as the pandemic took hold of the nation early in the year and refused to let go. According to Visit Britain (whose figures are based on estimates because they were unable to conduct passenger surveys during lockdown), overseas visitor numbers to the UK dropped by almost 75 percent that year to just 11.1 million. As you’d presume, most of these visits were in the first three months of the year before lockdowns and travel restrictions were put in place. The total spend was down by just over three quarters on the previous year, with an estimated loss of £24 billion. Domestic tourism was also down 63 percent with spending down £57.6 billion.

How things are looking this year

According to Visit Britain’s forecast for 2021, the number of overseas visitors is set to rise slightly to 11.3 million – still considerably lower than numbers prior to the pandemic. Spending isn’t expected to rise, but although figures will pale in comparison to 2019, we should start to see more people arriving towards the end of the year if restrictions continue to ease worldwide.

When it comes to domestic tourism, things are more positive, as numbers are up more than 50 percent compared to 2020, with spending up 59 percent on day trips and 38 percent on overnighters.

If you’re considering travelling to the likes of London, now might be a good time to do so before the world opens up once more. To get the best deals possible, remember to look up trains to London and book in advance.

As you’d expect, the pandemic has had a terrible impact on visitor numbers to London and the UK as a whole. So now might be the best time to explore our own backyard before the rest of the world returns to see our most popular attractions.

A Beginner’s Guide To Getting Into Drones

They are fascinating, impressive, and downright cool, which is enough for some gadget fanatics to want to devote plenty of manhours to getting to grips with them. However, given their expense and the fact that a novice handling could quite easily end up in disaster, it shouldn’t be too much of a surprise that some beginners are a little apprehensive about diving headfirst into the world of drones.

Here, we’re going to look at what you, as a beginner, need to know about drones, how to choose the best one for your needs, and how to make sure that you can actually fly the thing without a catastrophe following in your wake.

aerial-view-1866742_1920

Know what you want to use it for

Before you dedicate your life over the next few months to knowing anything and everything drone-related, it’s a good idea to get to know why you want to buy and fly one in the first place. There are plenty of people who want one just for the experience of flying a drone, which is perfectly fine in and of itself, but those who might want a drone for the sake of photography might have different needs (such as good camera stabilization features.) There are more practical uses for drones as well to consider, some of which might even have commercial benefits.

Choose the drone that best suits your needs

Now that you hopefully have a better idea of what, precisely, you are going to be using your drone for, it’s now time to choose the drone that suits those needs. Websites like DrDrone.ca offer thorough guides on which drones are best suited for different kinds of usage. Some are better suited to beginners who are just learning to fly, while others have specific applications. Even for those specific applications, such as buying a drone that is focused on photography, there is a wide variety so take your time in perusing the market.

Know whether you’re going to have to assemble your drone

This is a big stumbling block for a lot of people who buy a drone and expect that they are going to be able to fly it as soon as they take it out of the box. This type of drone does exist, they are called RTF drones (or Ready to Fly drones). The other type is called “DIY” typically, which means that you’re going to have to assemble it when you open it. If you feel confident you can put it together just fine, that’s a-okay, just make sure you know which you are getting.

Do you need a license?

The answer to this question will depend largely on where you live. In some countries, the recreational use of drones might not require any kind of license or ID. However, in the vast majority of English speaking countries, if you have any intentions to use your drones for commercial purposes, you’re going to need some form of license  However, it is crucial to do your research and learn your local drone license needs and laws, rather than relying on this tip for a definitive answer. Drone-traveller.com offers an in-depth look at national drone laws in a variety of countries.

Get some training

Rather than trying to master the art of flying a drone all by yourself, it might be worth taking the time to look into those that can show the ropes. When it comes to earning a license in the countries and states that require it, it may be essential that you have some formal training, and there are plenty of teams like Uavcoach.com that can help give you all kinds of drone flying courses, for more general use as well as specific practical applications, depending on your needs.

Know what accessories you might need

Plenty of drones come out of the box with a range of helpful accessories, but you will often find that you need a little extra just to make sure that you’re covered in any eventuality. Some spare drone parts such as additional rotors or props are always a good idea to have on hand. Keeping a backup flight battery is usually a good idea as well, as well as having a portable charger so you can stay flying for longer.

With the tips above, hopefully, you should feel confident that getting into drone flying need not be all that much of a fuss. With the right choice of machine, a little practice, and a few solid tips in mind, you should be flying with the best of them.

Gadgets to Make Your Day to Day Life Easier

Photo by Oleg Magni from Pexels
Photo by Oleg Magni from Pexels

Life can feel tough at the moment. We’re all trying to make our way, day by day, through a global pandemic where we face constant uncertainty, struggles and difficulties. Government restrictions to slow the spread of the virus have resulted in countless changes to our routines and many of us are still growing used to spending more time alone and away from those we love. Many of us are also facing financial difficulties, as we experience job loss, redundancy, reduced hours or reduced pay. It’s not all too surprising, then, that many of us are feeling tired of constant stress and are looking for any and every way to make our lives a little easier on ourselves. Of course, where there is demand, someone will supply. So, it’s not all too surprising that there are increasing numbers of gadgets entering the marketplace that has been specifically designed to ease up your life in some way or another. Here are a few that you might want to consider!

Button Pushers

Many of us have routines that involve pressing certain switches at certain times throughout the day. Perhaps you want your lights to turn on at a certain time to alert others that you’re home. You might turn your heating on at a certain time each morning or evening to make sure your home is the right temperature. Perhaps you turn your hot water on at a particular time to ensure you have enough water for showers, washing up, baths or anything else at a set time of day. Sure, this is a small task, but often, we forget to press the switches and this can throw a spanner in the works of our day. Instead, why not consider automatic button pushers? These are devices that will press a switch or button at a time that you set and choose. Research different models to make sure that they press firmly enough to do their job in your home!

Liquid Level Sensors

Do you find yourself regularly having to top up liquid levels in your home? Is there a certain tank that needs to be refilled at a certain point? Rather than constantly having to check, you could use a liquid level sensor that will alert you when you need to top fluid or liquid levels up.

Noise Cancelling Headphones

Many of us are coping with the switch to working from home. This can, for those of us who don’t live alone or those of us who have noisy neighbours, can entail dealing with trying to work in noisy environments. This is less than ideal and can negatively impact productivity. So, why not invest in noise-cancelling headphones? These can provide you with the silence you want to work in!

These are just a few different gadgets that are available on the market and that could make all the difference to your daily routine. Each has its own uses and benefits and will likely prove more than worth the investment in saved time and increased productivity!

How to Choose Cloud Storage for Your Photos

The cloud is the most practical and secure way to store your photos. You’ll have continual access to a digital backup of your memories. You also won’t have to worry about overloading your hard disk or your smartphone. With cloud storage, you can share your photos as well, but providers also give the option to set privacy restrictions. They have state-of-the-art resources to keep them encrypted for you. There are certain features you need to look for in a cloud storage provider. Here are some of the top ones reviewed, both paid and free.

Tips for choosing cloud storage

Cloud storage is great for those working from home and sharing documents. It’s also ideal for backing up your photos. There are several key cloud storage features to look for when choosing a cloud storage provider. Cloud services come with an app so ensure this is compatible with your brand of smartphone or tablet. Not all providers are free, but they will offer a certain amount of space before you need to sign up for a subscription. 

Generally, all providers accept JPEG files Certain providers will allow you to upload different types of files including TIFFS, RAW, and video or music files. Before signing up with a provider, it’s a good idea to calculate how much space you’re realistically going to need and for what type of files. This way, you can work out whether it’s worth paying for a subscription or not. If storage is becoming an issue for you, you also have the option to delete duplicate photos from your smartphone, this article explains how to do it, https://backlightblog.com/delete-iphone-duplicate-photos. It’s up to you whether you decide to move your photos to the cloud.

Top cloud storage providers

There are several big names in cloud storage and Google, Microsoft and Adobe all have their own version. Other top cloud storage providers include IDrive and pCloud. Here is a quick review of each. 

IDrive

IDrive is great for photographers who use multiple devices and are concerned about security. It’s a very reliable cloud storage provider and has an excellent security rating. Your photos are protected by biometrics and you can set up face recognition for accessibility across all devices. The free plan allows a maximum of 5GB which can fill up quite quickly, depending on the number of photos and other files you have. If you need more space, you can upgrade to a yearly subscription. IDrive is user-friendly and fast. It also has features such as syncing photos and robust reporting tools.

pCloud

pCloud is ideal if you want to store files of various types. It’s not free but the provider offers a unique lifetime subscription for a one-off payment of £159 for 500GB or £309 for 2TB. There are also monthly plans available. pCloud provides state-of-the-art encryption and only the user will have access to their accounts, not even the company’s administrators. You can store any type of video or image file including RAW files, and you can share your files with up to four family members or your business. You can essentially send and receive large files to and from anyone. pCloud is a Swiss company and follows Swiss data laws, they also use first-class safety measures.

Google Photos

Google Photos offers storage for photos and videos and each Google account comes with up to 15GB for free. Google Drive is set up for file sharing and it’s easy for multiple users to access and edit files. It couldn’t be simpler to use although it isn’t the most stylish of platforms. It is, however, fully compatible with other apps as part of G Suite and can be synced with any devices and cameras with WiFi access. You can also top up your storage for as little as £1.59 per month for 100GB. The great thing about Google is that it also uses machine learning technology to label and archive photos, and makes suggestions to you based on your history and preferences. It uses metadata which allows you to find pictures easily based on date and place, and in general it’s very quick and convenient to use. 

Microsoft OneDrive

Microsoft OneDrive provides a similar cloud storage service to Google, but is an integrated part of the Microsoft Office package. It is possible to use Microsoft OneDrive as a standalone deal, however, which is free up to 5GB and then £1.99 per month for up to 100GB. The other Microsoft Office apps aren’t included in these packages, so it depends on if you need them or not. The full Microsoft Office 365 starts at £5.99 a month. Microsoft OneDrive is easy to use and can be accessed on unlimited devices. While it’s not solely designed for photographers, it’s still a safe and convenient place to store your pictures. 

Adobe Creative Cloud

Adobe Creative Cloud is more specifically aimed at photographers, professional and amateur alike. This does, however, mean it’s a little bit more expensive than other more basic cloud storage providers, but there are more advanced photography-based features such as stylish image libraries and editing options. Adobe offers a free trial for those interested and the basic photography app starts at just £9.98 a month. You can upgrade this to include all the Adobe apps for £49.94, which is a good deal for those with a passion for photography. Adobe Creative Cloud is compatible with Windows, MAC, Android, and iOS and you can upload all types of files from any device. 

The cloud storage provider you choose depends on what you’re going to use it for, how many files you have, and which type. If you’re an experienced photographer or you want to develop your skills, Adobe Creative Cloud has more photography-based features. If you’re on more of a budget and simply want a backup of a few family photos, then a basic free cloud storage option is probably more suited to you. Upload and protect your memories on the cloud today.

McLEAR Launches RingPay With New Features, Rewards And Exclusive Membership Club Benefits

On a continued mission to make life more convenient, McLEAR has been quietly enhancing the world’s most frictionless way to pay.

Smart Ring pioneers McLEAR launches RingPay to market. The payment wearable is packed with new features and exclusive benefits; RingPay Rewards, RingPay+ and RingPay Giving.

RingPay Transport
RingPay by McLEAR

RingPay by McLEAR makes payments fast, secure, and invisible. Users can make contactless payments of up to £45, and top up their ring by simply adding their preferred credit or debit card onto the RingPay app. The app allows users to track their spending in real-time, control their budgets, set automatic top-ups, respect physical distancing guidelines, and in case of loss, instantly freeze their Ring.

RingPay POS
RingPay POS

Making payments rewarding, McLEAR’s partnership with parsnip also allows users to earn in-store cash back at the growing number of selected retailers in the RingPay Rewards Programme, such as Nike, Foot Locker, Gap and River Island. A wearable so smart it pays for itself.

Ringholders can save significant amounts on everyday purchases by subscribing to RingPay+, premium members’ club to gain access to fantastic discounts and cashback, generated through hundreds of merchants across numerous categories including entertainment ticket bookings, cinema trips, restaurant offers, hotel discounts and holiday travel deals.

In addition, the RingPay Giving feature, let’s Ringholders choose to automatically send a micro-sized donation to their chosen charity when they make a purchase using their Ring. Ringholders control how much they give using monthly donation caps, and charities benefit from free Gift Aid reports allowing them to claim an extra 25% on all donations given. This social impact service is turning every contactless payment reader into a charity collection bucket!

The discreet and premium RingPay design is scratch-resistant, stress-tested, waterproof and requires no battery. Simply use McLEAR patented fist bump technology at any contactless reader for ‘blink and you’ll miss it’ payments. Forget the days of unlocking your phone or emptying your pockets. It’s always there on your finger, ready to go.

Daniel Blondell, Chief Operating Officer said: “The mission with RingPay is to improve the payment experience; making it faster, effortless and more rewarding. Whether commuting to work, picking up some essentials or off on your travels, RingPay by McLEAR gives you peace of mind knowing your finances are safely in-hand. Just kick back and fist pump your way to better spending and awesome rewards.”

We are reviewing the RingPay, so stay tuned for our thoughts!

For more info or to purchase your RingPay, visit www.mclear.com and get a Black Friday discount of 30% off when you use the code BF2020

Gadget Man – Episode 172 – Cat S42 Smartphone

Yesterday, I had the pleasure of talking to Tim Shepherd, Senior Director of Bullitt Group. Bullitt is the sole manufacturer and license holder of CAT Smartphones and Feature-phones.

You can also read the announcement of the CAT S42 Smartphone

The S42 can be cleaned with soap and water
The S42 can be cleaned with soap and water

During the interview, Tim talks in-depth about the ‘Anti-Microbial’ CAT S42 Smartphone which is the world’s first Anti-Bacterial Phone.

You can listen in to the interview in full and if you would like to read about the new device, read out blog-post here.

The CAT S42 Smartphone is currently available to purchase for £228 from Rugged Mobiles the new Anti-Microbial version will be available in early 2021.

 

Managers More Positive about Flexible Working and Working from Home – New Study.

Managers are much more positive about flexible working and staff working from home since the pandemic – says new study.

Managers are much more positive about their staff working from home and working flexibly since lockdown says a new study undertaken jointly by the Equal Parenting Project at the University of Birmingham and the Work Autonomy, Flexibility and Work-Life Balance at the University of Kent.

The report titled ‘Managing Employees during the COVID-19 Pandemic: Flexible working and the future of work’ is based on a UK wide survey with managers which aimed to understand the organisational perspective on managing homeworking since the UK COVID-19 lockdown. During the COVID-19 lockdown, many organisations have been forced to move the majority of their workforce to remote working, often at very short notice. In many cases, these businesses had previously discouraged flexible working and had ‘very little infrastructure in place to support these new ways of working. The question arises, what impact did this shift to homeworking have and what does this mean for the future of work?

To answer this question, the research team undertook a survey of managers between the 24th July to 11th August 2020. The sample consisted of managers from across the UK, an array of industries and all levels of management. In total, 742 managers completed the survey which involved questions around norms for working from home, attitudes toward working from home, trust, key learning experience what tools the organisation supplied to employees to enable them to work from home and what support was made available to the employees.

As the first academic piece of research exploring managerial experiences during the COVID-19 pandemic in the UK, this research discovered that 54.7% of managers reported over 80% of their employees have been working from home since lockdown. As a result of their management experiences during lockdown, fewer managers now believe that presenteeism and long working hours are essential to career progression within organisations. Many managers also reported that working from home increases productivity, concentration, and motivation due to their experiences in lockdown. 58.6% of managers surveyed said that working from home increases productivity whereas only 44.1% agreed with this statement before lockdown.

However, managers also saw some drawbacks, with 58.7% of all those surveyed saying that working from home lead to isolation, and other citing issues around blurring of boundaries as key negative outcomes. Regardless, most managers now believe working from home will become much more commonplace in the future, with more jobs, including senior roles, being advertised as being available for flexible working and more support being made available for home working.

Commenting on the report Dr Holly Birkett, Co-Director of the Equal Parenting Project at the University of Birmingham said:

“The report shows managers are much more positive about working from home and flexible working than they were before the pandemic.  Managers say their organisations are going to be more supportive of homeworking and flexible working in the future, including more likely to support working from home, job shares and part-time working even for Senior roles. This change along with the breakdown of the presenteeism culture and the removal of a flexibility stigma, which existed before COVID -19, could help improve employee wellbeing, help to support people to take on caring roles and break down many of the barriers women face to balancing career and family, with the potential to improve female representation on Boards and close the gender pay gap.”

Overall, the data included in the report has shown that working from home has been commonplace since the initial lockdown and managers have faced a steep learning curve regarding how to manage remote teams often with very little support or guidance.

Despite this, managers have been pleasantly surprised about the results with their teams generally performing really well during this time. While there have been some performance issues these were generally where this was already an issue prior to lockdown.

Dr Sarah Forbes, Co-Director of the Equal Parenting Project said: “Due to positive experiences of working from home and with flexible working patterns amongst their staff, managers are keen to support more working from home and flexible working in the future. This could take the form of better flexible working policies and tools to facilitate this as well as training being readily available for managers to learn how to better support remote workers in their team. However, we also need to understand working remotely over long periods of time can also be very isolating and that some people much prefer working in an office environment.”

Dr Heejung Chung, Principal Investigator of the Work Autonomy, Flexibility and Work-Life Balance Project at the University of Kent said: “As we have also seen in our previous employee survey, the flexible working genie is out of the bottle – more workers want to work flexibly in the future, and as this report has shown, managers now see how flexible working can benefit companies. However, that shift will not be the same for all companies and for all workers. Government policies to help make that cultural shift, by introducing stronger rights to flexible working and better protection against discrimination for flexible workers may help this transition go smoothly after the COVID-19 lockdown measures end.

The full findings and wider recommendation of the report will be announced by Dr Sarah Forbes, Dr Holly Birkett and Dr Heejung Chung at a webinar on 26th November 2020 which has been organised by the Lloyds Banking Group Centre for Responsible Business at the University of Birmingham.

The webinar will also have presentations by Lauren Adams, HR Director at CBI, Daisy Hooper, Head of Policy and Public Affairs at CMI, and Anthony Fitzpatrick, Employee Relations and Global Employment Policy Lead at Aviva will deliver organisational and managers’ perspectives on experiences of remote working during the pandemic and how these experiences are likely to change the future of work.

The First Fully Antibacterial Smartphone Announced

Bullitt Group, the global licensee for Cat® phones, today announced that the Cat S42 has been enhanced by advanced antimicrobial product protection, making it the first anti-bacterial phone. Every exterior component of the product has been treated with Biomaster® antimicrobial technology and tested to ISO 22196.

Based on the inclusion of silver ions during manufacturing, the process creates a permanent level of product protection, inhibiting the growth of microbes on the phone surface and therefore reducing microbial levels on the surface.

The S42 can be cleaned with soap and water
The S42 can be cleaned with soap and water

Research shows that our phones are home to thousands of germs, with a University of Michigan study1 finding in excess of 17,000 bacteria on handsets. We interact with our mobile devices many times a day – around 47 times, on average, according to research from Deloitte2. Mobile phones are handled and pressed to our faces, meaning that any bacteria or other microorganisms can easily transfer back and forth between the hard surfaces of your phone and your skin.

Bacteria found on mobile phone, SEM
Bacteria found on mobile phone. Coloured scanning electron micrograph (SEM) of bacteria cultured from a mobile phone.

The Biomaster active antimicrobial agent is proven to inhibit bacteria cells from replicating. In testing, a reduction of over 80% within 15 minutes was shown and 99.9% within 24 hours. Combined with the existing Cat phone rugged credentials that ensure the device can be thoroughly and regularly washed with soaps and water, sanitisers, and even bleach, the Cat S42 represents the next generation of hygienic product protection in smartphone design.

Bacteria found on mobile phone, SEM
Coloured scanning electron micrograph (SEM) of bacteria cultured from a mobile phone.

“Throughout 2020 we have consistently been driving awareness of the importance of mobile hygiene for us all, but this is vital for those among our customers working within a health or social care setting, and those visiting multiple sites for their job,” said Peter Cunningham, VP Product Portfolio at Bullitt Group. “Using a Cat phone already allows them to have confidence that they can wash and sanitise their Cat phone regularly or between visits. The addition of antimicrobial product protection into the Cat S42 is another first for Cat phones, and will make the Cat S42 safer for users – such an important feature in the current climate.”

The Biomaster-treated Cat S42 will be available from early 2021, with the treatment coming to other devices in the Cat phones range later in the year.

The CAT S42 Can be washed under a tap
The CAT S42 Can be washed under a tap

Tested to Cat phones’ demanding rugged standards, the Cat S42 features MIL SPEC 810H and IP68 and IP69 ratings, and surpasses our rigourous and repeated drop testing from 1.8m onto steel, including multiple drops onto every side and corner. It’s fully waterproof, tested submerged in water at depths up to 1.5m for 35 minutes. Like all Cat smartphones in the range, it is also put through vibration and tumble tests, salt mist conditions, and it’s built to operate in high and low extremes of temperature and to survive thermal shocks. Take it with you anywhere and everywhere. It’s built tough to help you thrive in challenging outdoor work situations and extreme leisure pursuits alike.

The CAT S42 Can be washed under a tap
The CAT S42 Can be washed under a tap

The Cat S42 smartphone has an MSRP of £229 / €249. The S42 with antimicrobial protection will be available in early 2021.

You can purchase your Cat S42 smartphone from Rugged Mobiles.

 

Gadget Man – Episode 171 – Fans and Sony Celebrate as the PS5 Launches in the UK

It’s a day of celebration for gaming fans as Sony Interactive Entertainment (SIE) launches its next-generation console, PlayStation®5 (PS5™), in the UK.

Today, I spoke to James Hazell on BBC Radio Suffolk about the new console, listen in to the attached audio to hear more, otherwise, read on!

“Today marks a historic moment for the PlayStation brand, and all of us at SIE are pleased to celebrate the release of PlayStation 5 together with our community of fans, game developers, and industry partners,” said Jim Ryan, President and CEO of Sony Interactive Entertainment.

Spiderman Mile Morales PS5
Spiderman Mile Morales PS5

“PS5 is a truly next-generation console representing the beginning of a new era for gaming. I’m thrilled for the new worlds that players will begin to experience today, and I’m equally excited for the lineup of games still to come for PS5 that will continue to propel the gameplay experience forward. We are humbled to work with a talented community of world-class game developers. Their creativity will bring limitless possibilities to what the future of gaming can look like on PS5.”

Fans and Sony Celebrate as the PS5 Launches in the UK
Fans and Sony Celebrate as the PS5 Launches in the UK

SIE is welcoming this new generation of gaming by lighting up iconic buildings and popular sites in 25 territories around the world, projecting images of the PlayStation® shapes, the PS5 console, the DualSense wireless controller, and other PlayStation brand imagery. The projections which started on the 12th November saw activations in cities including  Tokyo, New York, Auckland, Toronto, Seoul and Mexico City, with more iconic sites being lit up this week to celebrate the launch.

Playstation 5 Digital Edition
Playstation 5 Digital Edition

The PS5 Digital Edition will be available for a recommended retail price (RRP) of £349.99 and PS5 with an Ultra HD Blu-ray™ disc drive will be available for an RRP of £449.99. . With the exception of the Ultra HD Blu-ray disc drive, both PS5 models offer the same specifications, so players will enjoy the same transformative gameplay experiences regardless of which PS5 they choose.

Playstation 5
Playstation 5

The breadth of PlayStation 5’s game library represents the best lineup in PlayStation console history, led by launch day titles from SIE Worldwide Studios, including Marvel’s Spider-Man: Miles Morales, Demon’s Souls, Sackboy: A Big Adventure, and Astro’s Playroom. PS5 owners can enjoy more than three dozen new games this holiday, including highly anticipated games from SIE’s publishing partners such as Call of Duty®: Black Ops Cold War (Activision), Fortnite (Epic Games), FIFA 21 (EA), NBA 2K21 (2K), Godfall (Gearbox Publishing), Watch Dogs®: Legion and Assassin’s Creed® Valhalla (Ubisoft), and many more. Meanwhile, new titles from independent developers, such as Bugsnax (Young Horses) and The Pathless (Giant Squid/Annapurna Interactive) demonstrate the breadth of diverse content coming to PS5.

Spiderman Mile Morales PS5
Spiderman Mile Morales PS5

PS5 owners can look forward to even more incredible games coming soon. Upcoming Worldwide Studios exclusives include Ratchet and Clank: Rift Apart, Returnal, Destruction AllStars, Horizon Forbidden West, Gran Turismo 7, and a new God of War game. Additional games launching first on PS5 include DEATHLOOP™ from Arkane Studios/Bethesda Softworks, Ghostwire™: Tokyo from Tango Gameworks/Bethesda Softworks, Project Athia (Working Title) from Luminous Productions/Square Enix, and Final Fantasy® XVI from Square Enix. Resident Evil™ Village from Capcom and Hogwarts Legacy from Warner Bros. Games round out the lineup of highly anticipated PS5 titles.

Sackboy on PS5
Sackboy on PS5

At launch, this November, PlayStation Plus members can enjoy a curated lineup of 20 PlayStation®4 games that defined the generation with the PlayStation Plus Collection*, available to download and play on PlayStation 5. The PlayStation Plus Collection features critically acclaimed games, including Batman™: Arkham Knight, Bloodborne, Call of Duty®: Black Ops III – Zombies Chronicle Edition, Fallout® 4, God of War, Monster Hunter: World, Final Fantasy®XVResident Evil®7 Biohazard, Persona 5, The Last of Us Remastered, Uncharted 4: A Thief’s End and more.

Spiderman Mile Morales PS5
Spiderman Mile Morales PS5

Inspired by a global community of creators, PS5 will bring players into game worlds with unprecedented speed, visual fidelity and sensory immersion. Gamers will enjoy near-instant load times thanks to PS5’s ultra-high-speed solid-state drive (SSD), as well as breathtaking 4K graphics and silky-smooth gameplay up to 120 frames per second. With the enhanced haptic feedback and adaptive triggers of the DualSense wireless controller and the immersive soundscapes made possible by Tempest 3D AudioTech, PlayStation 5 heightens players’ senses, making them feel transported into their game world.

PS5 Dual Wireless Charging Station
PS5 Dual Wireless Charging Station

In addition to transformative gaming experiences, PlayStation 5 offers plenty of entertainment experiences, with a curated lineup of some of the most popular streaming services** available at launch, including Amazon Prime Video, Apple TV+, Disney+, Hulu, Netflix, Peacock, Spotify, Twitch, YouTube, and more. There will be a dedicated space exclusively for media entertainment on PlayStation 5, making it fast and easy to switch between games and movie/TV.

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