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What Mistakes Could You Be Making With Your Online Business?

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There are a lot of mistakes an online business owner can make. Sure, the online world is a very accessible place, but when it comes to navigating these waters safely, there’s a lot you need to account for in the early days. And if you don’t, there’s a good chance you could be working with a foundation that’s not as secure as you’d like it to be! 

After all, you’ve got cyber security to always keep an eye on, and the social media landscape to attune to, and doing so gets more complicated as you go on. So you need to know you’re working with a reliable, well-built website. But don’t worry, there’s lots you can do right now to refocus your energy for the better, especially in the areas below. 

What Mistakes Could You Be Making With Your Online Business?
What Mistakes Could You Be Making With Your Online Business?

Not Having a Quality Customer Service

Customer service is always a necessity. You need to have a reliable and dedicated ‘desk’ to answer any and all queries and complaints you receive, otherwise, your business will be swamped with unhappy customers and no way to placate them. At the least, you need to be able to filter out the emails and/or direct messages you get to the right place, to make them easier to sort through and answer. 

So think about how you’ve been dealing with customers until now. How long is your average response time? Do you have a chat bot to rely on? Do you even make it easy for customers to get in contact with you, by displaying your details clearly on the website? If not, it’s time to rearrange your homepage a little! 

Not Focusing on Cyber Security

Cyber security should always be a top priority for you. Keeping customer data safe is a business’ number one job, after turning a profit, and you should never compromise the details of those who have shopped with you. Not only does it prove you’re not a trustworthy company, but it could cost you a lot of money in the long run. 

Which means it’s time to look into your online business security; start making backups at least once a week, make sure any software you use is updated to the latest patch, and change any passwords you’ve been using. This should be done about every 30 days anyway, and try not to use a similar arrangement of characters each time either. 

Not Enough Social Media Coverage

Finally, do you put much thought into your social media coverage? How often do you post? Because without a proper use of social media platforms like Facebook and Twitter, it’s going to be hard to get your name out there. People will find it harder to relate to your brand, and your chance of recognition will go out the window. So think about putting a content schedule in place, and use social media much more constructively in the future. 

It’s easy to make a mistake when working online, but it’s not that hard to rectify them either.

Cyber Security, Technology

Technology And Cyber Security

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Crimes that are associated with cybersecurity are from being problems created by the digital age as some would have you believe. Things like fraud and identity theft both existed long before the first computer was invented and criminals were finding ways of evolving their plans without the use of the internet. However, it is fair to say that now they have moved their operations on to the digital landscape it is time we are all prepared.

With that in mind, we are going to take a look at some of the tech options available to you so that you can stay safe and secure.

Understanding The Threat

The first thing you should do when it comes to cybersecurity is to build up your knowledge of what the threat actually is. That means learning what the different types of attacks are that might come your way and what form they are going to take. Before we look into these areas it is important to note that while the threat might seem extreme, there will always be people creating tools to help you combat these problems and sometimes common sense is your best line of defense.

Two of the common types of cyber attacks are listed below and the way they are used is also given as a brief description, this information will be critical to your success in staying safe online and in the digital world:

  • Malware

This term refers to malicious software such as:

  • Spyware
  • Ransomware
  • Viruses
  • Worms

Usually these types of software breach a computer’s security due to the user clicking on a link or downloading them without knowledge. This is where common sense will be a big factor in your security. To avoid having your information stolen through your PC or having malicious software break your home network, don’t click on links from unknown sources.

  • Phishing

This might be one of the terms you are most familiar with. Phishing refers to the practice of sending out communications that are fraudulent such as from a bank or government official that asks for private information. The aim is to steal sensitive data or payment details by posing as a trustworthy source. Once again you should use your own initiative to avoid these attacks where possible.

Software To Help

So, now you know some of the threats you are facing, what can you do? Well, there are some great basic tools that you can use to prevent falling victim to these attacks. The first is to ensure that you have a secure antivirus installed on your device. Companies like McAfee and Norton have been working tirelessly for years to provide you with software that will fight off malware that finds its way onto your computer.

However, sometimes you can get a data breach through alternative methods due to the fact that phishing scams can be highly evolved. Something you can do is sign up to protection services such as https://budgetboost.co/lifelock-cost-review/ that will look for breaches of your private information and secure it up.