Tag Archives: Business

How You Can Make Your Business Capture Attention at Trade Shows

One of the biggest things you need to keep in mind when running your business is that there will be times when you’ll have to use other marketing means. This means that you’ll have to go outside of online marketing, such as social media, and on top of that, there are other factors, too, such as getting others within your industry to know that you exist. 

So, with that said, trade shows are one of the best ways to get known by those within your industry, but when it comes to all of this, it’s going to be vital to make it count. So, with that said, you absolutely need to get heads turning so your time at a trade show isn’t a complete waste, and the booths that stand out are the ones that are most successful. So, with that said, here’s how you can make your business capture more attention at trade shows!

Eye Catching Display 

This is the first step, and honestly, this is likely going to be the most important step, too. If you want people to stop by, then it needs to grab their attention, and a visually appealing booth is the way to go. You’ll need to Invest in a professional and eye-catching display that reflects your brand identity. Ideally, you’ll want to use bold colours, high-quality graphics, and of course, you will definitely need some clear signage- since this is all going to make your booth visually striking.

Interactive Displays

Honestly, a giant neon sign isn’t going to be enough, and you can’t expect this to be enough, either. The whole point is to engage people and make them want to interact with you, so you need to ensure that your displays are interactive, but there’s something for the audience to do. 

Ideally, you will want to allow attendees to experience your offerings firsthand, creating a memorable and immersive experience. There are a lot of ways to fo this, such as games interactive screens, or you can even use VR equipment hire to make it extra immersive. Honestly, with these, hte more you think outside the box, the better. 

Technology is Your Friend

In general, it’s every one’s friend, but it’s going to be your best friend during events like this. Ideally, you might want to consider incorporating touchscreens, virtual reality experiences, or augmented reality displays to showcase your products in innovative ways. In general, you can definitely count on technology to create a buzz and attract tech-savvy attendees.

Give Out Freebies

This could be the beloved swag bags that everyone loves getting or even something like a free t-shirt, but in general, this is strongly recommended. So, why not offer attractive giveaways or promotional items that align with your brand? Make sure these items are both useful and unique (so it’s best to skip out on generic logo pens), creating a positive association with your company. Plus, you need to keep in mind that attendees are more likely to stop by a booth that offers something in return.

Three Benefits Of Hiring IT Professionals For Your Business

Have you been thinking about hiring an IT professional for your business? If the answer is yes, then why haven’t you done it yet? You should really have already started this process, or already have someone on board. A lot of companies think that not hiring an IT professional is a way for them to save money, but really all you are doing is compromising your business. In this article, we’re going to look at three of the benefits of hiring professional IT personnel for your business, so keep reading if you would like to find out more.

Expert Knowledge

The first benefit that you get when you hire an IT professional is that you gain their expert knowledge. This means that if there is an issue, or if you need advice about anything to do with the tech side of life, they are your go-to person. It’s always handy to have someone who knows what they are doing, and can offer you advice that comes from knowledge rather than guesses or estimations. For example, if you need a little more information about data migration for you to be able to fully understand it, you can talk to your IT team about that. 

You will find their knowledge invaluable, especially with tech becoming more essential to business by the day.

Keep Your Technology In Good Condition

Another benefit of hiring an IT professional for your business is that they will help to keep your technology in good condition. If it needs an update, they will make sure that it gets an update. If it needs clearing out because the hidden files are full of things you don’t need, or the recycling bin is full and it’s starting to slow your devices down, they will take care of this too. Anything that has to do with the maintenance of devices or any kind of tech, and they will be able to help.

Minimal Downtime

The final, and arguably the most important benefit is that you will be able to minimise downtime if there is an issue. What we mean by this is that if one of your systems goes down and this stops the whole business from working, then someone will be on this the second that it happens. If you don’t have an IT professional, then you have to call in someone from the outside world. The more downtime your business has, the more profits that you stand to lose, and this is simply not something that you can afford.

Hopefully, you have found this article helpful, and now see some of the benefits of hiring an IT professional for your business. We highly recommend that you do this if you run a small business, because if you don’t and something goes wrong, you could be waiting hours, or even days for someone to be available to help you. Don’t let your business have this much downtime as you stand to lose a lot. Good luck, and make sure you get someone on your team ASAP.

How Technology Can Be a Useful Tool For Your Business Needs

In order for your business to run efficiently and help you get through your mountain of tasks, you are likely to have technological aspects that help you manage your tasks. This reliance on technology now can be more useful than you think when you run a business, so it is definitely worth ensuring that you have the latest technological trends to help you improve your business efficiency. Here is how technology can be really useful when you run your own business. 

Helps You Be More Efficient

If you don’t want to just rely on pen and paper then you can always use an app to help you write down what you need to do on a daily basis which will act as a gentle reminder of what you need to get done and how far away you are from achieving this. This is particularly useful when you have a lot of things to remember and do not want to forget anything important.  

Gets Tasks Completely Quickly 

As long as you keep your technology up to date, then it will run as smoothly as possible. The best way to do this is to try this so that you know you have the latest software possible for your computer system. This is important so that you protect it from any possible viruses that could harm your software and damage your business files. 

Helps Your Organise Your Finances 

Keeping on top of financial matters will be important when you run your own business. If you can utilise spreadsheets or apps that help you manage the financial aspect of your business it is going to be a lot easier to know what your budget is and how much money you are making. Using technology can be a great way to manage your business finances. 

How Technology Can Be a Useful Tool For Your Business Needs
How Technology Can Be a Useful Tool For Your Business Needs

Enables You To Communicate With Your Team 

Whether you are having remote business calls with employees in different locations or want to provide a PowerPoint presentation to everyone in a meeting, technology can help you achieve this. It enables you to effectively communicate with your team and outline your business goals. This can be a great way to relay your message and ensure your team is up to date on what your business targets and goals are. 

Easily Processes Your Customer Orders 

Having software that enables your business orders to be processed is certainly useful when you run a business. It makes things easier for your customers to be able to place their orders with you but also just as crucially makes it a lot easier for you to keep track of what you need to fulfil.  

How Businesses Can Benefit From The Digital World

The online space is taking the world by storm. Although it is still important to communicate and work without relying on devices, it is quite obvious how beneficial they are becoming in the world of business. 

No matter if you are a digital nomad or a business owner, it is important to align yourselves with the online world for business matters. Although some might prefer the traditional means of communication, marketing, and more, there are so many advantages of using the online space to enhance your business. 

Here are some ways that your business can benefit from utilizing the digital world.

How Businesses Can Benefit From The Digital World
How Businesses Can Benefit From The Digital World

Help every employee feel involved

With many businesses taking advantage of the work from home situation, it is more important and useful than ever to use the digital space to continue communication regarding business matters.

Many businesses are relying on virtual calls to host meetings now as they are more convenient and time-friendly. However, a great way to use the digital space and help every employee feel involved (no matter their personal needs) is to use communication help, such as translators. 

For instance, using sign language translation you can make everyone in your business feel included in meetings. This service can be ideal for virtual business meetings whereby a member of the team requires additional assistance. 

Improved customer experience

As well as making every employee feel involved and appreciated, using the digital world will improve your customer’s experience. There are many ways that using the digital space can enhance customer experience:

  • Social media engagement. With there being millions of social media users, the likelihood of your business having lots of interaction through social media accounts is high. Hence, you can engage with your customers and make your business easier to contact/more personable with the use of social media. 
  • Live chats. Should a customer want to get in touch with your business and acquire a fast response, then they could do so if you install a live chat service on your business website. That way, your customers will not need to wait for a response and, therefore, enjoy their communication experience. 

Improves employee output

Although employees can be productive with pen and paper, the use of the digital space can easily speed up business processes. Hence, employees can be more productive and increase their output. 

For instance, a marketing expert on the team might use a lot of their time creating and scheduling social media content. If they use the digital space and automation software, they can speed up their output yet reduce their manual labor. Hence, the digital space can take the pressure off and make work-life more streamlined. 

The higher your business’s output is, the quicker it can meet its targets and the more sales can be generated. Hence, your business will see greater success. 

To conclude, using the digital space will guarantee to offer your business many benefits. From improving employee happiness and productivity to customer satisfaction, it can do wonders for any business. 

 

How You Can Use Technology For A Business Advantage

If you are a business owner with products or services to proffer, you need a way to get your information “out there” for the masses of potential consumers to engage with and experience. Enter technology. There are a variety of ways to work with and use technology to your continued advantage.

App

Everybody seems to have a mobile phone. They are practically extensions of oneself at this point. You use your phone for shopping on all levels, ordering food, purchasing tickets, research, and entertainment, and the list goes endlessly on. This is why you need to engage with a professional company for mobile application development

Can you imagine seeing your company as an app on a smartphone? Consider the endless ways you can meet your customers’ needs and meet them where they are at that moment. When they need something, they press the tile and the world which is your company opens up for them to engage with.

If you think that creating an app is a daunting prospect, think again. A team of developers will meet with you to discuss your ideas and gain knowledge of your company. If you already have a website in place, they will use that as a building block in the creation process. Next, they will create a bespoke solution that will grab your app users’ attention and keep them coming back for more.

Social Media

The term social media has different connotations for different groups. While the distinctive platforms connect people socially on a personal level, they can be masterful tools to wield to create a professional online presence.

Create company accounts on a variety of social media platforms for maximum exposure. You can use Instagram to create curated stories about your company and any social programs you and your employees support. Show your followers who you are and what you stand for. Make videos on TikTok showing how your product functions in different settings. Craft expert videos for YouTube showing tutorials and guides for how to use your products. Use Twitter to keep your followers up-to-date on the latest product releases or offer teaser tweets for upcoming events.

Here is a quick overview of how to use social media to help your business.

Dedicated Employee

An actual human employee is certainly not part of the technical equation; however, if you notice an increase in digital traffic across apps, websites, and social media platforms, it may behove you to designate an employee to monitor these. Having either a full-time focus on these areas or adding it as part of a current employees’ job description will prove beneficial.  

When your company can respond to comments, whether they are positive or negative, and answer questions about your products or services, that immediate attention to social media will show the world that you care enough about their thoughts and concerns to be attentive and respond. If a dissatisfied customer posts something negative, or even an honest review that does not reflect well for you, your employee can acknowledge their issue and offer to remedy it. 

This is all done in the public eye and reflects transparency. All of this effort further advertises and promotes your company. Today, consumers want to know more than the product they are purchasing. They want to know the values and ethics of the company behind the product.

Dell Latitude 7480 – A Smooth Portable Windows 10 Experience

Dell Latitude 7480 – A Smooth Portable Windows Experience

As a ‘Mac’ user for the last few years, I was interested to see whether a Windows Laptop could come close to my experience using a Macbook Pro, so when I received the Dell Latitude 7480 for review, I was eager to see if it could meet my expectations.

At first glance the Dell looked and felt very high quality, the aluminium of my existing laptop was replaced by a soft touch matt black finish. with e matt screen. I was pleased to see the keyboard was back lit which makes operation in dark areas much easier and it seems crammed with every kind of pointing device option I have ever seen!

The Dell was installed with Windows 10 and this ran up very quickly, ably assisted  by a 256GB SSD Drive which practically removes loading times, 8gb of memory and an incredibly fast Intel i7 processor. The colour production of the 14 inch screen was extremely impressive and the 1920 x 1080 resolution seemed plenty for the screen area.

The setup process was really simple, something I assume most Windows 10 PC’s now benefit from. The super fast drive and processor obviously help with this and I was up and running in a couple of minutes.

The laptop was very happy running on battery alone for significant amounts of time and even with fairly heavy use, lasted well. The charging connector is also lit in blue to make finding it in the dark very easy.

Connectivity wise, the Dell 7480 is packed with different sockets on each side of the device, with power socket, USB-C,  Thunderbolt 3, Full Sized HDMI, 3 x USB-3 , smart card reader, headphone jack, Simcard slot, Micro SD reader and Ethernet connector, plenty in fact to please any business person.

Along with the standard sized backlit keyboard, the laptop also had a mouse ‘stick’ in the centre of the keyboard, a touch pad and two sets of mouse buttons, 2 below the touch pad and 3 above just below the space bar. I found it quite surprising to find almost every iteration of navigation hardware on one laptop, but it was nice to have the options to choose from.

I spent quite a lot of time running fairly heavy duty software on the Dell Latitude 7480,  from Adobe Photoshop CC, Adobe After Effects CC to Adobe Premiere CC and a couple of other video editors. Video editing is really processor and memory intensive, it requires the ability to copy and edit very large files. The Dell seemed to handle this will ease, I was able to plug in an external monitor via the HDMI port and edit large 4K video files without any noticeable lag.

The Latitude 7480 is aimed squarely at the business market and appeared to cope amiably with pretty much any task I threw at it.

As with Dell products, you can customise your order when purchasing from them. Prices start at £999, the model I tested out was in the region of £1360.

If you are looking for a very high performance laptop with excellent battery life and screen, you shouldn’t go far wrong with the 7480.

Matt Porter, The Gadget Man