One of the biggest things you need to keep in mind when running your business is that there will be times when you’ll have to use other marketing means. This means that you’ll have to go outside of online marketing, such as social media, and on top of that, there are other factors, too, such as getting others within your industry to know that you exist.
So, with that said, trade shows are one of the best ways to get known by those within your industry, but when it comes to all of this, it’s going to be vital to make it count. So, with that said, you absolutely need to get heads turning so your time at a trade show isn’t a complete waste, and the booths that stand out are the ones that are most successful. So, with that said, here’s how you can make your business capture more attention at trade shows!
Eye Catching Display
This is the first step, and honestly, this is likely going to be the most important step, too. If you want people to stop by, then it needs to grab their attention, and a visually appealing booth is the way to go. You’ll need to Invest in a professional and eye-catching display that reflects your brand identity. Ideally, you’ll want to use bold colours, high-quality graphics, and of course, you will definitely need some clear signage- since this is all going to make your booth visually striking.
Honestly, a giant neon sign isn’t going to be enough, and you can’t expect this to be enough, either. The whole point is to engage people and make them want to interact with you, so you need to ensure that your displays are interactive, but there’s something for the audience to do.
Ideally, you will want to allow attendees to experience your offerings firsthand, creating a memorable and immersive experience. There are a lot of ways to fo this, such as games interactive screens, or you can even use VR equipment hire to make it extra immersive. Honestly, with these, hte more you think outside the box, the better.
Technology is Your Friend
In general, it’s every one’s friend, but it’s going to be your best friend during events like this. Ideally, you might want to consider incorporating touchscreens, virtual reality experiences, or augmented reality displays to showcase your products in innovative ways. In general, you can definitely count on technology to create a buzz and attract tech-savvy attendees.
Give Out Freebies
This could be the beloved swag bags that everyone loves getting or even something like a free t-shirt, but in general, this is strongly recommended. So, why not offer attractive giveaways or promotional items that align with your brand? Make sure these items are both useful and unique (so it’s best to skip out on generic logo pens), creating a positive association with your company. Plus, you need to keep in mind that attendees are more likely to stop by a booth that offers something in return.