Tag Archives: Devices

Apple Embraces RCS Messaging on iPhones: A Subtle yet Significant Shift.

Apple’s recent announcement about supporting Rich Communication Services (RCS) on iPhones has caused quite a stir in the tech community. This move, which integrates a standard long-resisted by Apple, signals a significant shift in the company’s approach to messaging services. We delve into the implications of this development, guided by insights from Dario Betti, CEO of the Mobile Ecosystem Forum (MEF).

A Politically Balanced Approach

Dario Betti comments, “Apple had resisted integrating the standard until now: its CEO, Tim Cook, said it did not see customer demand for RCS in 2022. The announcement is a politically balanced approach: it introduces the new technology without celebrating it.” This reflects Apple’s strategy to incorporate new technology while maintaining its stronghold with iMessage and its business messaging ventures. Betti adds, “It is an RCS announcement, and not an ‘RBM’ (RCS Business Messaging), but the news is big – even if expected to an extent.”

Impact on the Messaging Ecosystem

While this announcement marks a notable change, Betti believes it’s too late to unsettle established players like WhatsApp. He states, “The announcement is too late to provide a real worry for a player such as WhatsApp. The change will not affect its usage base immediately.” However, he doesn’t rule out the potential challenges for Meta and other messaging companies if Google and Apple push for deeper integration of RCS in the future.

Why Now? The Driving Factors Behind Apple’s Move

The reasons behind Apple’s decision to support RCS are multifaceted. Betti suggests, “User Experience: SMS/MMS interconnection for advanced messaging was becoming unsustainable for Apple. Messaging is now much more advanced.” He also points out the growing RCS uptake, noting, “MEF announced in October that there are an estimated 1.2 billion devices supporting RCS globally, surpassing the number of iPhones.” Additionally, regulatory pressure from the European Union’s Digital Markets Act, which aims for messaging interconnection, likely played a role in this decision.

Conclusion

Apple’s integration of RCS is more than a mere technical update; it’s a strategic move that balances its existing services with the evolving demands of the market and regulatory pressures. While it might not immediately disrupt the messaging landscape, it lays the groundwork for potential shifts in the future. Apple’s step towards RCS reflects a broader trend in the tech world – the continual evolution and adaptation to changing user needs and regulatory environments.


For more detailed insights on Apple’s RCS announcement, visit 9to5Mac. Stay tuned for more tech updates and analyses at The Gadget Man.

Is IoT Right for Your Business?

IoT, or the internet of things, has taken the world by storm. In 2018, the smart devices market value is estimated at a whopping $164 billion and will grow exponentially in the next few years.

Every discerning business owner might be wondering whether IoT is ideal for their business and what they stand to lose by not investing in it. 

Well, here is all the information you need to decide whether to invest in IoT. 

What Is the Internet of Things?

Simply put, IoT refers to all the devices that collect and transmit data over the internet. Also known as smart devices, these appliances help to make life more convenient for users. 

For example, IoT devices include smart fridges that regulate temperature independently and smartwatches that double as health devices.

What Are the IoT Advantages for Business Owners?

IoT use is highly prominent in the personal sphere. However, the past few years have seen increased use of this technology in the corporate and manufacturing world. Some of the benefits that organisations enjoy by employing this technology include:

Lower Operational Costs

Smart devices can help businesses save a lot on their utilities. An innovative HVAC system, for instance, maintains a building’s temperature to a suitable degree. This minimises unnecessary heating or cooling that often leads to energy wastage. Over time, you will end up saving a substantial amount of money.

Additionally, you can use IoT devices to reduce your labour costs. For instance, voice assistants can competently accomplish most tasks that assistants do, like organising your calendars, connecting with customers on live chat video software and reminding you of when projects are due. 

Offers More Convenience

IoT devices make life much easier for everyone at the office. Take a smart printer, for example. Rather than deal with disgruntled employees inconvenienced by a lack of ink in the printer, you can have smart printers that detect ink levels and inform you when you are running low. 

Some devices even pinpoint issues as they arise, thus giving you ample time to rectify them. This can save your company a lot of inconvenience and worry. 

Smart locks are yet another IoT device that offers incredible convenience. With them, you don’t need to carry keys around all day. Additionally, since you can use an app to open the door, it is easier to access buildings when you are in a hurry.

Improve Your Competitiveness

There is no denying that the IoT is the future of business. Therefore, a company that fails to take advantage of this new technology will lose its competitive edge in the coming decade.

For instance, in the manufacturing field, IoT for automation can tremendously improve a company’s efficiency. The more efficient an organisation is, the better it will be at handling its customer’s needs. This enables it to retain its current customers and attract new ones. 

IoT Concerns

Granted, IoT has its fair share of concerns. However, the most prominent one is the security risk the devices pose due to their susceptibility to hackers.

However, you can quickly mitigate these risks by investing in solid security infrastructure.

So, Should You Invest in IoT?

By and large, the pros of using IoT in your company far outweigh the cons. However, before you decide to invest in it, ensure that it will help you meet your company goals. If it will, do not hesitate to incorporate it into your entity.