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Gadget Man – Episode 130 – Why are people not upgrading their phones as often?

Many of us will remember the halcyon days when upgrading our mobile phone handsets was a six-month event.

No so now it would seem, instead, we are waiting much longer and are clearly looking for greater incentives to part with our beloved devices and even more importantly, our money.

You can listen into my interview with James Hazell on BBC Radio Suffolk where I talk about why the smartphone market is slowing down. Click on the link above to hear what I had to say. 

A Short(ish) History

My first mobile phone was bought in 1993 (some 26 years ago) from Dixons in Derby. It was an NEC P100 and I think it cost me £50 and then £7.50 per month for the contract with Vodafone, no calls were included, so I paid 50p per minute if I did need to call anyone.

The phone itself ran on the old 1G analogue network at 900MHz which was very quickly superceded by the digital 2G networks split between 900MHz for Vodafone and Cellnet and the alternative 1800Mhz for Orange and Mercury One2One.

Note: if you don’t recognise many of these names, it’s because due to buyouts, rebrands and mergers, Vodafone remained, Orange became EE, Cellnet became BT Cellnet, then O2. Mercury One2One became just One2One and then changed to T-Mobile which in turn is merged with Orange to become EE. Then of course 3 launched a 3g service later on and of course, two dozen or so ‘piggy-back’ operators such as Giffgaff, Sky Mobile, Virgin etc, who don’t, in fact, run their own networks but instead using the Big Four’s network. 

So my first phone was relatively cheap in today’s terms and in fact in ‘yesterdays’ terms too. the NEC P100 was meant to be a durable portable phone which it was and I kept it for some years until the analogue network was phased out and I had to get a more modern phone. The 2G network roll-out in the UK caused a market explosion and along with it came the Nokia 5110 and then 3310 phones which completely dominated the marketplace.

This explosion in popularity came with reasonably cheap phones with cheap and short contracts, this meant that phones could be renewed quite regularly and soon cupboards would start filling up with unwanted and out of date devices, fuelling development and in reality, a war between manufacturers and networks to provide more and more functionality. Heading this surge was Orange and O2 who had struck up a deal with little known manufacturer HTC to produce the very first Microsoft Windows CE based ‘Smartphones’, long before the birth of the iPhone.

HTC was at the time manufacturing the Compaq and HP iPaq Pocket PC and by adding cellular functionality, the Orange SPV (Sounds, Pictures and Video) and O2 XDA (extended PDA) began to be sold and the Smartphone was born.

Suddenly our dumb phones became ‘Smartphones’ and with it rapidly increasing prices. These costs had to be passed onto consumers via increased contracts with longer minimum terms (mainly to allow for the handset and network infrastructure costs to be absorbed ). Minimum six-month contracts became twelve, then eighteen, then twenty-four months. All of this was necessary to pay for the device and network overheads!

The phone networks began bundling minutes (and later, data), in part to placate phone users who were starting to become caught up in the ever increasing contract times.  Subsequently, devices became more expensive, resulting in more expensive contracts.

With the launch of Apple’s iPhone, O2 and T-Mobile began offering ‘all you can eat’ data plans in order for these data-hungry devices to take advantage of the vast amount of content appearing. Once the iPhone 3G was launched, with its ability to consume vast amounts of bandwidth and data, the all-you-can-eat model was scrapped or altered with ‘acceptable usage’ policies to limit data consumption, unless you were prepared to pay more.

Now that the smartphone had become established as a Super-Gadget, the manufacturers began an ‘Arms-Race’ to establish themselves as the Go-To brand in the multi-billion dollar marketplace, the likes of Apple, Samsung, Nokia, Motorola, LG, Sony and HTC began pumping billions into product development, patent registrations, cross-licensing and all-out war!

In turn, the Smartphone industry has driven bigger, better, faster and more costly devices into the consumers’ hands! Meanwhile, in China, Xiaomi, Huawei and Honor are producing comparable and in some cases, better products, the market is now awash with products that were once competing with each other but are now blurring their differences making it difficult to see the differences

Summing Up

We now have a smart-device marketplace with astoundingly high-quality handsets costing £1000 plus! How can we justify paying over £100 a month for a mobile phone contract, when we are struggling to differentiate between ‘last-years’ model?

What is needed now is for the manufacturers to take a breath! They need to find out what their customers really want. Maybe we are becoming tired and bewildered of being told what functions we need by these companies and it’s time for them to start listening to their consumers.

Matt Porter
The Gadget Man

 

 

 

 

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Matt Porter, The Gadget Man
Matt Porter, The Gadget Man

Thank you for stopping by. I am Matt Porter, widely recognised as The Gadget Man. Based in the UK, I have been featured on BBC Radio Suffolk, BBC Radio Kent, BBC Radio Guernsey, BBC Radio Hereford and Worcester, BBC Radio CWR, BBC Look East, ITV Anglia, East Anglia Daily Times (EADT), Ipswich Star and The North Herts Comet.

I have also had my work included in news items by BBC News and ITV News as well as being featured in the documentaries ‘Battle of Britain: The Race for Radar (2020)‘ and ‘The Haunting of M.R James (2018)‘.

My tech acumen extends over 40 years of coding experience and a profound understanding of Artificial Intelligence, which I often elucidate in my monthly product reviews for local magazines.


Matt Porter – The Gadget Man

Technology Commentator and Reviewer

I am deeply immersed in the tech world, constantly exploring the forefront of gadgets and technology. I am available for remote audio/video engagements, live or pre-recorded TV appearances, and interviews, offering expertise in a diverse range of topics:

  • AI Diffusion Image and Video Generation: My fascination with AI extends to its capability to generate compelling visuals. I explore how diffusion models are revolutionizing content creation, enabling the synthesis of images and videos that blur the lines between the artificial and the real, thus providing a new canvas for creativity.
  • Voice Generation and Synthesis: I analyze the nuances of AI-driven voice synthesis, discussing how this technology is creating new opportunities for personalized interactions and revolutionizing fields from customer service to entertainment.
  • Chatbots and Conversational AI: Chat-GPT and similar technologies represent a leap forward in machine understanding. I offer insights into how conversational AI is enhancing customer experiences, streamlining processes, and even offering companionship.
  • Ethics and AI: As we integrate AI more deeply into our lives, I engage in critical discussions about the ethical implications, the balance between innovation and privacy, and the measures needed to ensure responsible use of AI technology.
  • Everyday Innovations: I spotlight gadgets that simplify daily routines, offering insights into devices that enhance everyday life with convenience and efficiency.
  • Retro Tech: I take a nostalgic look at the golden era of technology, revisiting the iconic 80s home computers and timeless mobile phones.
  • Electric Vehicles: I navigate the burgeoning world of EVs, discussing their sustainable future and the technical skills necessary for their maintenance.
  • eBike Insights: I share my personal experiences with eBike technology, from securing support to obtaining firmware updates.
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  • Streaming Service Evolution: I critique the dynamic landscape of streaming services, addressing the challenges of content access for consumers.

For a deeper understanding of these topics and more, I am your informed source, ready to share knowledge and a unique perspective on the evolving world of technology.


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