YouTube Dumps Advertising

YouTube dumps monetisation of video for millions of creators

I‘ve just received an email from YouTube. It informs me and millions of others, that we are being dumped from their advertising program. This apparently is to stop ‘spammers, impersonators and other “bad actors”‘ from making money from their ‘eco-system’.

**UPDATE** 21 Feb 2018

YouTube have emailed again today to confirm the cessation of advertising revenue. The rollout of these changes was documented by Ken Heron on his YouTube channel where advertising was removed from his videos according to his dashboard. Ken meets with YouTube’s new rules and should in fact continue to receive monetisation.

Ken Heron’s YouTube video relating to this change is below

YouTube’s most recent letter confirming removal of monetisation is below. Whilst my Youtube video’s are in no way Studio Quality, they are not SpammyImpersonating anyone or re-uploading video (unless where permission is giving such as SpaceX).

YouTube Confirms Removal of Monetisation
YouTube Confirms Removal of Monetisation

In reality, they are removing the ability for non-professionals to make any kind of money from their advertising platform (I can tell you it is a very small amount).

Big Hitters such as MKBHD and Casey Neistat will continue to reap the rewards of monetisation
Big Hitters such as MKBHD and Casey Neistat will continue to reap the rewards of monetisation leaving the less fortunate ‘potless’.

Simply put, people such as Casey Neistat, Marques Brownlee (MKBHD) and other extremely successful ‘YouTubers’ will continue to rake in millions in advertising revenue, whilst the less fortunate will lose all forms of income from this platform.

Whilst there is nothing wrong with being paid for high quality content, successful YouTube creators also earn massive amounts of revenue from advertising and affiliate links. Basically they continue to get the best of all worlds, whilst the less fortunate get completely cut off.

The Gadget Man YouTube Channel
The Gadget Man YouTube Channel

In all honesty my videos on YouTube make a pittance through advertising, however I also have a Patreon channel. This is a 3rd party channel which many YouTubers current use to make a sensible living through their hard work. If you feel somewhat inclined to support The Gadget Man site and Youtube channel, you can use Patreon to do this. Not only will this help encourage me to produce more content, it will also help towards buying better equipment to produce content.

YouTube is owned by Google who’s corporate code of conduct is Don’t Be Evil.

With this in mind, I would appreciate your support by subscribing to my Patreon channel for as little at $2 per month https://www.patreon.com/bePatron?c=335884

Statement from YouTube 17/01/2018

“2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program (YPP). Despite those issues more creators than ever are earning a living on YouTube, with the number of channels making over six figures up over 40% year-over-year. In 2018, a major focus for everyone at YouTube is protecting our creator ecosystem and ensuring your revenue is more stable.

As Susan mentioned in December, we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.

Back in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.

Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.

On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones.

Though these changes will affect a significant number of channels, 99% of those affected were making less than $100 per year in the last year, with 90% earning less than $2.50 in the last month. Any of the channels who no longer meet this threshold will be paid what they’ve already earned based on our AdSense policies. After thoughtful consideration, we believe these are necessary compromises to protect our community.

Of course, size alone is not enough to determine whether a channel is suitable for monetization, so we’ll continue to use signals like community strikes, spam, and other abuse flags to ensure we’re protecting our creator community from bad actors. As we continue to protect our platform from abuse, we want to remind all of you to follow YouTube’s Community GuidelinesMonetization Basics & PoliciesTerms of Service, and Google AdSense program policies, as violating any of these may lead to removal from the YouTube Partner Program.

While this change will tackle the potential abuse of a large but disparate group of smaller channels, we also know that the bad action of a single, large channel can also have an impact on the community and how advertisers view YouTube. We’ll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge.

One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel, and while our policies will evolve over time, our commitment to that value remains. Those of you who want more details around this change, or haven’t yet reached this new 4,000 hour/1,000 subscriber threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow your channels.

Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place. Creators large and small, established and emerging, transformed their talent and originality into videos that captivated over a billion people around the world. They made us laughtaught us about our world and warmed our hearts. We’re confident the steps we’re taking today will help protect and grow our inspiring community well into the future.

Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer”

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