Earlier in the week, I spoke to Mark Murphy on BBC Radio Suffolk about the demise of the Yellow Pages directory.
The Yellow Pages was always sat alongside the equally large Phone Book, but had gradually declined over the years since the introduction of the Internet and increasing dominance of search engines such as Google which has made searching for and finding businesses much easier and informative.
Having rebranded as Yell.com many years back and diversifying it’s business interests as an ‘Internet’ brand, the directory has had a long and some might say “painful” death. In the way the Phone Book died in part due to privacy concerns, the Yellow Pages has died due to lack of interest. In our fast-moving world, there is no longer a place for archaic, expensive and out of touch printed directories. The internet now provides so much more. We will just need to find something else to keep the kitchen table from rocking!
You can listen to the on-air discussion we had about the Yellow Pages by clicking the link above. Don’t forget to Like, Share and Subscribe to the Podcast using your favourite Podcast service including iTunes, Google Podcasts, TuneIn and more!
See you next time!
The Gadget Man
Header Picture Credit: Comedy Nose – https://www.flickr.com/photos/comedynose/