Tag Archives: SIE

Playstation 5 Launch, Sony Interactive Entertainment Lights up Landmarks Across the World

To celebrate the launch, Sony Interactive Entertainment (SIE) has a number of activations happening across the globe, and in London, including:

  • Lighting up iconic buildings and popular sites in 25 places around the world
  • The takeover of London’s Oxford Street Underground Station, where the iconic Tube roundels have been reimagined to feature the four iconic PlayStation shapes
  • Key tube station takeovers at Mile End, Lancaster Gate, West Ham and Seven Sisters

You can read about the PS5 here

SIE is welcoming this new generation of gaming by lighting up iconic buildings and popular sites in 25 territories around the world, projecting images of the PlayStation® shapes, the PS5 console, the DualSense wireless controller, and other PlayStation brand imagery. The projections which started on the 12th November saw activations in cities including  Tokyo, New York, Auckland, Toronto, Seoul and Mexico City, with more iconic sites being lit up this week to celebrate the launch.

Take a look at the images below to see how Sony have celebrated worldwide!

Times Square - PS5 Launch
Times Square – PS5 Launch
Taiwan - PS5 Launch
Taiwan – PS5 Launch
Switzerland PS5 Launch
Switzerland PS5 Launch
New Zealand PS5 Launch
New Zealand PS5 Launch
Dublin PS5 Launch
Dublin PS5 Launch
Dubai PS5 Launch
Dubai PS5 Launch
Brazil PS5 Launch
Brazil PS5 Launch
London PS5 Launch
London PS5 Launch

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